![]() I would get updates from my brother on how much I’m making each month. I was like, what? You can get paid on YouTube, and I was underage for the YouTube partner program but we put it under my brother’s name. Sophia: So after my sixth video upload-three, four months into being on YouTube, I was offered the YouTube partner program. Understanding the monetizing capacity of YouTube For a lot of these influencers, I was their first sponsor. We grew our DAU 10x over the course of maybe four months with CPAs that were literally a magnitude lower.Īgain, it was a perfect time, the perfect product, the perfect market. That was a perfect product for YouTube at the time, and for these FIFA influencers, it just kind of took off from there. I thought, “Oh, well I’ll reach out to them and see if they want to talk about Topps”. I was very new to the world of user acquisition and marketing in general. That’s literally the language I was thinking of at the time, and I was really naive. I didn’t really have any idea what they were at the time, but as I kind of dug into them, I was like, “Oh, these are people who are posting videos of FIFA on YouTube”. □ How does demonetization on YouTube work? KEY QUOTES Stumbling on early FIFA influencersĪdam: While doing work for our soccer app, I was actually running our Twitter campaigns and noticed that our best-performing Twitter campaigns were these FIFA-related accounts. □ How tools for influencer marketing are evolving. □ Platforms are open to the open source nature of content creation that the influencer economy symbolizes. ![]() □ Some common elements that make a video work. □ Expanding to other channels by reading your audience. □ What point in time does a new platform become viable for a marketer? □ How influencers decide whether to produce content for multiple platforms or just one? □♂️ Testing one theme of content over another □ Create content based on feedback or by “reading your audience” □ It’s important to be honest with your audience. □ Passion for content apart from consistency is what helps influencers grow. ☄️ What takes an influencer from the first few followers to the first million. □ How naivety can take you far in marketing. □♀️ Understanding the commercial viability of being a creator on YouTube. ![]() □ The first influencer collab with FIFA and FIFA fans. □ First steps into the world of influencer marketing. Sophia and Adam, between the two of them, bring very unique perspectives on influencer marketing, on what it’s like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator as well as a business person, on how deals are made on influencer marketing platforms and so much more. ![]() She started making videos in high school and took off on the YouTube platform as a teenager, making really cool beatboxing videos.Īfter growing her presence on YouTube for a number of years, she moved over to the business side of influencer marketing helping influencers strike deals with brands.Īdam Hadi is the VP of Marketing at Current and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps. Sophia Yeh, is a YouTuber, TikToker, influencer and Influencer Manager. We have two amazing guests to offer two very different perspectives about a theme that has always been very fascinating: Influencer Marketing and the Economics of Internet Fame. Ermingaut's Secret Laboratory in Youtubers Life 2.Today’s episode is very unique. After doing this with all 5 you have to go talk to the character at Leetpoint to claim the NT code and take it to Dr. Then, the next thing is to click on "Record Video" from the PC to record with that tendency of the Pen Drive and complete Adam's mission. Otherwise, all you have to do is take the USB to your computer by clicking "Upgrade" and adding it to the available box. These come in different colors, but it is not a feature that influences their operation.Īdam's mission asks you to record videos with these Pen Drives, if you have already interacted with Dixie several times, surely you already know how it works. When you get to the place where you think the trend is, you have to check everything to find the Pen Drive you are looking for. Therefore, there are no specific parts of the city where you have to search because this constantly varies depending on daily trends. What you should do when this is active is enter Instalife from your mobile, since there are going to be people here who are going to give you clues as to where these trends can be found. The reason you're going to spend a lot of time looking for these USBs is because you have to wait for certain "mysterious" trends to appear in the current day, they feature a capsule icon with a question mark in the middle. Trick to find Adam's 5 pendrives in Youtubers Life 2
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